Runway for One Day at Lovely Bridal Shop with Watters, The Knot + Merci New York

You know when you have such a good secret, you can barely stand to keep it? That's sort of how I feel right now.
Normally, I'd try to skirt around the issue and offer a little teaser to hold us over... but not now.
The long and short is... the ladies at Lovely, The Knot and Watters are pure genius. And I couldn't be more excited to work with them.

{click invite to enlarge and print}

Bridal Market is coming up at the tail-end of this week. For me, and the rest of the bridal press, this is amazing. We get to see a slew of gorgeous gowns sashay down the runway, then report about them in all their fab glory.
But for brides, Bridal Market can be anything but cheery. Chances are the gowns that debut down the aisle now won't be available for at least another six months' time. Do the math, and that means that many gown-shopping brides will be well-wed before the gowns even reach ateliers.
But not anymore! Lovely has teamed up with Watters and The Knot to get those dresses straight from the runway into their store for you to try on immediately after they strut down the catwalk! They have a big "Runway to Realway" planned for you gals that includes trying on the latest and greatest, and getting V.I.P. treatment along the way... and moreover, I'm thrilled to be a part of it.
First, check out the Lovely blog and Merci New York on Sunday, October 17th and Monday, October 18th for behind the scenes Watters runway coverage and style tips written by yours truly.
Then, head over to Lovely on Tuesday, October 19th from 2-10pm, where you will get to try on the Watters runway gowns, and chat with The Knot‘s Heather Levine at 4pm.

"Pick your dress from the runway Sunday
Get your style tips on Monday, and
Buy your dream gown on Tuesday...
What an experience!"

And remember…it’s just for one day. Which means these gowns will be out of pocket for another six months…and you’ll have an exclusive gown from the latest collection that premieres before anyone else.
So stop by for the show coverage on Monday, then print the invite above and bring to Lovely on Tuesday for instant access to the runway gowns. And don’t forget to RSVP to info@lovelybride.com, including your name and time that you’ll stop by. It’s first come, first try on!