Introducing: The Aisle New York

If you're like most city brides-to-be, chances are you already have your eye on The Dress. It drapes just the right way, with just the right look, and is by That Designer you always dreamed of wearing on your wedding. But if you're also like most city brides-to-be, you tried to be scrappy. After all, in a city filled with sample sales, Soifer Haskin, and "friends in fashion," let's just say you're not used to paying retail.
If you wrote us yesterday, asking how to whittle down that $10K cost to something, well, more "approachable," you probably wouldn't like my reply. Bridal, it seems, tends to play a different ball game than the rest of retail -- last season's gowns don't find their way to deep discount, and they certainly won't be found beneath the scraps at the Barneys Warehouse Sale. Your price has ultimately always been your price. Sorry, Charlie.But today things have changed. Luxury bridal fashion guru Mark Ingram has joined a team of reputable industry insiders to bring you The Aisle New York, a membership-only Web site that showcases the most exclusive brands in bridal in limited engagement, timed-sale boutiques... all at sharp insider prices.
The Aisle New York debuts this fall with a hand curated selection of bridal fashion and accessories from the world’s top designers including Monique Lhuillier, Oscar de la Renta, Marchesa, Reem Acra, Lela Rose, Angel Sanchez, Elizabeth Fillmore and more. Featured merchandise will include wedding dresses and gowns, veils and headpieces, designer and fine jewelry, and also lingerie, shoes, and evening bags which could potentially transend beyond bridal.
“We’ve worked really hard to find pieces that are transferable to a variety of occasions," said co-founder Shara Levy. "The in-the-know fashion lover will definitely be able to come to us for finds. We already have our eyes on the bridesmaids, friends and family members. Tabletop, gifts and registry could be huge for us as well.”
Hooked yet? To spread the love even further, the founders of The Aisle have a special offer for our readers... While the full site is set to launch this fall, Merci New York readers have been grated special pre-registration access by clicking here: http://www.theaislenewyork.com/invite/mercinewyork.

Happy designer wedding dress shopping, ladies!