Style Buzz | Net-a-Porter Expands to Menswear

Now I know this isn't {really} a fashion site. And it's certainly not a men's site. But sometimes I just love getting great scoop. As in, delivered to my inbox, delicious scoop that I can share with readers and pass along to my husband {before he starts sending me Barstool Sports clips all day}. And this is just that sort of stuff.
I woke this morning to a note from our friends at Net-a-Porter, {who we l-u-v for their fabulously edited womens offerings, as well as their tres-chic bridal boutique}. Scoop is, the London-based company is about to debut MR PORTER, a dedicated menswear shop with the same chic editorial voice as their sister site.
MR PORTER will launch for the Spring/Summer 2011 season in January, offering an edited mix of approximately 60 brands, from global designer labels to niche specialists {think Burberry, Ralph Lauren, Lanvin, YSL, Dunhill and John Lobb, just to name a few}.
And funny enough, while Net-a-Porter seems eager to welcome more male shoppers to their brand, they're smartly banking on their fashionista following to spearhead sales.
"{While} we look forward to welcoming a new group of super stylish men who will shop for themselves," spokeperson Natalie Massenet began, "Three million unique users trust and love Net-a-Porter’s service and will be invited to make a purchase for the men in their lives."
Hm, looks like she has me pegged. And with same day delivery service Manhattan, I'm banking that a bunch of grooms, grads, dads and husbands around the city are about to become a bit more dapper.

Logo courtesy Net-a-Porter; product graphic designed by Merci New York with images from {clockwise from jacket} Lanvin, YSL, Dunhill, John Lobb, Margaret Howell, YSL. The graphic represents brands carried by MR PORTER, but does not represent actual styles bought by the company.