The new -edgy- Estee Lauder!

Makeup artist Tom Pecheux is the new creative makeup director at Estee Lauder and as such has created a new direction for their Pure Color cosmetics.

Starting this fall, look for a revamped Estee Lauder full of vibrant tones, heavy pigmented and with more fashion-oriented colors.  It's supposed to be more like MAC, Nars and Makeup up For Ever.

If it's anything like the beautiful texture blue eyeshadow he showed at Derek Lam's Fall 2010 show (his first show for Estee Lauder during fashion week)  then I say it's going to be very cool!

Look for 48 new Eyeshadows launching in August and Pure Color Glosses coming in June.

Derek Lam Fall 2010- Tom Pecheux for Estee Lauder

 Pure Color Fall collection

The backstage beauty chart